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Before you start promoting...
Why do you want to market, promote or optimize your website?
A decision to design and develop a web site is usually based on a range of factors- widening access to information, improving communication with a number of audiences, dissemination of research results, cost-saving over traditional delivery methods, improving the organization’s efficiency. Occasionally, the motivating factor may simply be that ‘everyone else has one’.
The benefits of an effective information-based web site can be several and significant, falling into one of three areas:
Resource justification;
Fulfilling the mission;
Cost savings.
Investment of time and resources can be justified by high usage of the resulting resource. The profile of the library or information service can be raised, ensuring a greater recognition for the role within the organization, with a possible positive impact on future funding decisions.
Whatever the range of information or services within the web site, and whatever the nature of your information service, it is likely that you will have more than one target audience.
|Start|
|Site Success|
|Strategy|
|Design factors|
|Do nots|
|Success test|
|Submit URL|
|Establish links|
|Sitemap|
|Other links|
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