Successful sites 

Content is King

Useful, accurate and timely content is the key to the successful web site. Content is the commodity in which we deal, the product we provide, the very reason for our service. Design has often been ignored, or at least overlooked in favour of the content. Clearly the best sites combine both content and design in a complementary manner- information is more accessible through good design. But if no one knows about the resource, the effort is wasted. The effective web site combines and balances the three key features- design, content and promotion.

Size matters

Building the web’s biggest resources in your subject area is not synonymous with building the web’s best resources. The content of the world wide web is expanding at around 1-1.5 million pages per day. What your users need is access to the relevant information for their interests, preferably sorted, assessed, described by someone they trust. Of course they also want to browse for the unexpected materials- your web site will be just one of their information sources: but it should be their favourite one.

The faster the better

Accessing the required information on a web site should be easy and fast. Attractive and effective navigational and information design should enable the user to find the information they are after with the minimum of backtracking or unnecessary browsing. Graphics should be optimized for fast downloading, and the overall use of graphics should be reflect an awareness of the users’ technology.

 

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