Promotional Strategy 

[ Design ] [ Set objectives ] [ Identify and select actions ] [ Evaluate & improve ] [ Maintain & sustain ]

A marketing and promotion strategy is composed of a number of elements: internal improvements to the service itself, specific promotional campaigns, recognition of the importance of commitment from both customer and provider. Setting the strategy is not a once-only event; it is part of a continuous process. The process illustrated below is not set in concrete- choose those elements that apply to your service, adapt them to your specific circumstance, and build them into your operational planning.

 

|Start| |Site Success| |Strategy| |Design factors| |Do nots| |Success test| |Submit URL| |Establish links| |Sitemap| |Other links|

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