Promotional Strategy 

[ Design ] [ Set objectives ] [ Identify and select actions ] [ Evaluate & improve ] [ Maintain & sustain ]

Promoting a web site is about more than attracting new visitors: it includes ensuring that an initial visit becomes a regular event. This is done largely by ensuring that the content and design of the site is such that it becomes an essential part of the information resource collection of the desired visitor. There are some aspects of creating and developing a web site that contribute greatly to its usability, and consequently its success:

• Accuracy- links lead where they claim to lead, text spellchecked

• Topicality- out of date material deleted, or moved to archive area

• Compatibility- tested in various popular browsers, and with images turned off: if it still makes sense and looks good, then the site has been well designed.

 

|Start| |Site Success| |Strategy| |Design factors| |Do nots| |Success test| |Submit URL| |Establish links| |Sitemap| |Other links|

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