Promotional Strategy 

[ Design ] [ Set objectives ] [ Identify and select actions ] [ Evaluate & improve ] [ Maintain & sustain ]

• Achieving a certain number of daily or weekly site ‘hits’;

• Generating enquires, bookings, membership subscriptions;

• Revenue targets for priced services.

 

|Start| |Site Success| |Strategy| |Design factors| |Do nots| |Success test| |Submit URL| |Establish links| |Sitemap| |Other links|

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