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Promotional Strategy
[ Design ] [ Set objectives ] [ Identify and select actions ] [ Evaluate & improve ] [ Maintain & sustain ]
Allocate resources and distribute responsibilities- breaking down all promotional activities to groups of tasks that can be shared among a team.
Implement- once the schedule has been set, then delivering on time- and ensuring everyone who is involved does likewise- helps establish the importance of the activity within the wider information service.
Monitor and Measure- use some tools and techniques to provide statistical evidence for the success of your promotional activities.
|Start|
|Site Success|
|Strategy|
|Design factors|
|Do nots|
|Success test|
|Submit URL|
|Establish links|
|Sitemap|
|Other links|
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