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Understanding how search engines operate can be illuminating- and reassuring. When a user conducts a search in Alta Vista or one of the other indexing search services, the result is entirely dependent on the keywords or phrases used. A search for steel girder retrieves 861,070 results. A search for +steel +girder and then for "steel girder" will give very different numbers, but in each case Alta Vista will attempt to rank the results so that the most relevant ones are at the top of the list.

This demonstrated both the strength and weakness of the search engines- they are large and powerful databases, but they can only respond to the information provided by the searcher. For example if you manage a web site for a steel fabrications information service, and you typically refer to your product as "RSJs" (rolled or rigid steel joists) , then your site may simply not appear as a result of the searches shown in the table, despite the obvious relevance of your service to the needs of the searcher.

 

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