Promotion by design 

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<ALT>

Most search engines index all the HTML code, so provide an ALT statement for each image. This is good design practice anyway, as it enables those without graphics to understand your page more easily. Instead of just ALT="news" use the space effectively: ALT="news about AskAtTheDesk research services".

<COMMENT>

The comment tag allows the web page designer to insert statements of ownership or copyright, perhaps to insert reminders as to why a particular style has been used. It will be invisible to the page visitor, but can be read by the indexer.

<META>

Metadata is the information about the document or page, the equivalent of the cataloguing information for a book. Two particular options are the Keyword and Description. These are used by several of the largest search engines to identify relevance against searches. The <META> tag in the HTML source code provides the indexing services with the keywords and content descriptions that you choose, rather than the ones they generate automatically. There is capacity to provide a large number of words in the META tags, with search engines varying in the number they accept. However, the repetition of keywords to force a higher score is not acceptable- some actually penalize repeated words giving you a lower score than might otherwise have been the case.

 

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