Promotion by design

Promotion by design

[ Searchability ] [ To the top ] [ HTML tags ] [ Beat the best ] [ Other issues ]

Repeat indexing

It is important to maintain the attention of the indexing software where possible, particularly if you are adding content to your pages that you wish to be found. By adding an instruction within the <META> tag, you can pull the spidering software back to your site. Place this snippet of HTML code within your <HEAD> tags on key pages:

<META NAME= "revisit-after" CONTENT="15 days">
<META NAME="ROBOTS" CONTENT="ALL">

JavaScript

If you have JavaScript placed in your <HEAD>, make sure that all the <META> tags are before the <JAVASCRIPT> tag.

The Unique Keyword

One powerful and effective method for assessing how your sites have progressed in being indexed is to insert a unique keyword in to your <META> tags. Mix letters and numbers to ensure that it won’t occur anywhere else- use a term like ‘tagtesting’ and transpose some letters and numbers, making it into ta6t35t1ng. Place it on each page you produce, or at least on each page your submit for indexing, and then perform a search in AltaVista. The number of results will be exactly the number of your pages in that index.

Guerilla Marketing

Theoretically it provides a way in which small sites can achieve visibility despite their lack of advertising or marketing budgets, using low cost methods. Guerilla marketing is "simple to understand, easy to implement and outrageously inexpensive". Effectively a series of tips, hints and tricks that achieve good results, the original concept has been subverted by those who use ‘dirty tricks’campaigns to get their web site noticed.

Duplicate ‘Front Doors’or ‘Bridges’

The duplicate front doors or bridge page is a web page whose keywords focus on a specific feature or topic of the site, with appropriate keywords both as <META> tags and as text on the page, and either with a single link to your home page, or a replicated set of links to the next level. Indeed, there is no reason why these pages should not be exact replicas of the home page, but with different <TITLE>, <META> and <ALT> content.

There need be no links back to these pages, as all pages within the site will link back to the ‘genuine’home page. This is then submitted and indexed, capturing hits for a specific subject areas- getting them all into the home page might look unwieldy, so creating a range of special pages can score on the search engines, leading extra visitors to your site.

These may not win you any design awards, but they may raise your site a few notches in the results lists of the leading search engines. More importantly, they may enable your site to be the result for a wider range of search queries. After all, if you can’t be found, you might as well not be there.

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