The don'ts in web site promotion... 

There are a number of other practices which you may hear about. These techniques may be tempting, but be warned- you are actually more likely to move down the rankings than up, as most indexes actively penalize sited which use these tricks.

• Hidden text: very small text at the top or bottom of your page, in the same colour as the background, containing your keywords.
   

• Invisible images: several one pixel square GIFS, each with the ALT text containing the relevant keywords.
   

• Keyword spamming: indexing tools often ignore repeated words, but if you alternate them, or repeat them in a cycle of four or five words, you may raise the score without being penalized.

 

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