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Establishing links
A ‘related links’ page adds value to your site: increase the benefit by requesting the owners of linked sites to place a return link on their pages. Remember that this is a favour, not an obligation. You cannot insist, but if you can show that the content on your site is of direct relevance to their visitors, then it is often mutually beneficial to link the two sites. Links to and from sites that themselves have high traffic and good links pages will improve the traffic flow for your site. If chosen well, they should also attract qualified and motivated visitors who are actively searching for the information or service that you provide.
A structured system of reciprocal links which allows web sites with similar interest to form "rings" of sites, allowing visitors a fast and efficient way to find content, is a useful way for sites to build traffic and gain exposure.
A minimum of five like-minded sites is required to start a ring. Each site then adds a link at the bottom of their page, which takes the visitor to the ‘next’ site in the ring. As a web manager, you might seek a ring to join, or you might decide to set up a ring for information sites in your sector. One potentially profitable strategy is to join or start a ring where the other members are already high-traffic sites. This way you gain benefit from their existing high profile. The key aim after all is to gain a net inflow of traffic.
Keep a chart or spreadsheet listing those sites to which you have sent link requests, as well as those that have requested links from you to them. You can search to identify sites which have links to you: HotBot offers an option in the drop down menu, and on Alta Vista you should use the search dialogue:
+www.yoursite.com
-www.yoursite.comwhich searches for all instances of your URL except for those on your own site.
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|Establish links|
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